Boy/Girl Thing on StarMovies?!

Was at home shaking legs yesterday and watched it's a boy/Girl thing on starhub LJ cable.  I dun understand why the cinema operators bother to bring in a 2 year old show when the cb DVD available all over the place and the LJ starmovies have been showing it for quite awhile...Still put EXCLUSIVE SHOWCASE  somemore..wahlan....well, funky thing is that actually people do go LJ cinema and watch this crap...people actually book it online...!! 

Strange. I don't really understand.